Serena Russell ~ Bay Area Real Estate Specialist

Hello, and thanks for viewing my biography.  I bring  10 years experience working with buyers and sellers.  Prior to my Real Estate career, I was a successful marketing professional and senior underwriter with major insurance companies in the bay area, so service has been a  major  part of my career.   I have lived in the East bay since 1993. Before that I lived on the peninsula, so my knowledge of these areas is extensive.  I graduated from University of Notre Dame de Namur in Belmont, California with a B.S. in Business Administration, majoring in Marketing and Advertising.   My business philosophy is to provide my clients with information, education and advice so that they can make an intelligent decision when it comes to realizing their real estate goals. Whether it’s being familiar with the local schools, where the local sports facilities are or where to get a good meal, I am able to counsel and advise my clients with the utmost confidence.  I am working on my Master degree in Entrepreneurship at CSU East Bay.

I am very focused, detailed and passionate about my family and career. I am also an active member in the community.  I spend many hours each month volunteering at my church, local schools, and mentoring local youths.  I  participate  in a community gardening effort in the east bay.  I also assist seniors. I truly believe that I have an obligation to give back to my community and I enjoy the opportunity to do so.

I believe in exceeding my clients’ expectations. Clients value my commitment to quality, close attention to detail and my ability to exceed in my dedication to all involved. “I believe that customers can be anyone you meet and that treating each person with respect and genuine concern is what makes the difference in my life success” I am committed to bring as much quality into my business and I look forward to giving you the same dedication that I take pride in giving my family.

My passion is homes.... what they are, and what they mean to you. In addition, I also manage properties for my preferred clients.   My Real Estate & property management experiences have added to my ability to provide a full service to my clients. “I have a keen interest in architecture and getting to know the ‘bones’ of the project. I appreciate the quality and workmanship of older homes and admire how many of them have been restored and preserved, or brought back to like. I enjoy finding out what people are looking for in a home. I utilize my strong negotiating skills to consistently achieve the best terms for my clients. As a member of the Realty World team, I have the advantage of consistently being up to date on market trends in Real Estate Finance and can inform my clients about many types of loan products that may be available.”

If you are looking to sell or buy real estate, please call for a no-obligation interview to assisting you with your real estate needs.